From Squarespace and Invisible to Dominating Grand Strand Search: A Local Builder Case Study

When MaeWest Construction came to Top of Google, they had a Squarespace website. Not a terrible-looking one necessarily — but a site that was invisible in Google. Not ranking for competitive construction and custom home keywords. Certainly not generating the leads that a luxury builder operating across the Grand Strand should be generating from organic search.

Squarespace is fine for some businesses. For a luxury custom home builder competing in a market where homeowners are making six and seven-figure decisions and starting their search on Google, it is a serious handicap. The SEO control is limited. Schema capabilities are minimal. The hosting infrastructure is not built for performance in competitive local search environments.

What We Found

No schema markup. No geo-targeted content for the communities they served. Page content that did not reflect the quality and depth of their actual work. No Google Business Profile optimization. A site architecture that made it difficult for Google to understand what they did and where they did it. These are not unusual findings — they are the standard starting point for most businesses that have not had serious SEO attention.

What We Did

We moved MaeWest to a proper WordPress build on managed VPS hosting with full performance optimization. We built geo-targeted pages for each of the communities they serve — Myrtle Beach, North Myrtle Beach, Longs, Loris, Pawleys Island, and others across the Grand Strand. We implemented a complete schema package covering their business, services, and service area. We optimized their Google Business Profile and built out their local citation profile. Content was written to reflect their actual positioning — luxury custom homes, high-end finishes, client-focused process — rather than generic contractor language that could belong to any builder in any market.

Questions about whether this applies to your business? Call (843) 999-2410 — I will tell you honestly what you need and what you do not.

Twenty-eight years of doing this means I can look at your setup and know exactly what to fix first. Call (843) 999-2410.

The Result

MaeWest ranks prominently in search results across multiple Grand Strand cities for the keywords that matter to their business. They show up where their customers are looking. The site reflects the quality of their work in a way the Squarespace site never could. That is what is possible when SEO is done with both technical precision and genuine understanding of the client’s market and positioning.

Your business deserves to be found by the customers who need you most. Let me build that visibility — and the revenue that follows. Call (843) 999-2410 or visit topofgoogle.com.