Connected TV and Radio Advertising: How Grand Strand Businesses Can Dominate Every Screen

Television and radio advertising used to be out of reach for most local businesses. Production costs were high, minimum buys were steep, and the targeting was blunt — you reached everyone in a broad market whether they were your customer or not. That has changed significantly, and the businesses taking advantage of it are pulling ahead of competitors who are still thinking digital-only.

Connected TV: Streaming Platforms, Local Precision

Connected TV advertising runs on streaming platforms — Hulu, Roku, Pluto TV, Tubi, and dozens of others. These are the services people watch on their smart TVs and streaming sticks instead of traditional cable. The difference from traditional TV advertising is precision. CTV ads can be targeted by geography down to the zip code, by demographic, by household income, and by viewing behavior.

A local business can run a professional video ad and only pay to reach households within specific zip codes in their service area. A home services company in Myrtle Beach can reach only Horry County households. A luxury builder serving Pawleys Island and Litchfield can target the specific zip codes where their ideal clients live. That level of geographic precision never existed in traditional broadcast TV at any price point.

I have implemented CTV campaigns for clients across the Grand Strand and in South Florida markets. The results for businesses that have a strong visual story to tell — contractors, hospitality, restaurants, professional services — have been consistently strong when paired with a solid search strategy.

Radio Advertising: Still Effective When Done Right

Radio reaches people during commutes, during work, during activities where screens are not an option. The Grand Strand has a strong local radio market, and for the right businesses — particularly those targeting year-round local residents rather than tourists — radio advertising builds brand recognition in a way that digital alone cannot fully replicate.

The key is integration. Radio that drives people to search for you online — branded search campaigns that capture that demand quickly — is a more complete strategy than either channel alone. I manage that integration for clients, making sure the radio investment translates to digital conversions rather than brand awareness that dissipates.

Not sure where your site stands right now? Call (843) 999-2410 — I will give you a straight answer in plain language, no sales pitch.

SMS: The Highest Open Rate in Marketing

Text message campaigns have open rates that dwarf email. For businesses with existing customer relationships — service businesses, restaurants, retailers — SMS campaigns drive repeat visits and referrals at a fraction of the cost of acquisition campaigns. Geo-targeted SMS reaches mobile users in specific areas with timely, relevant offers.

The businesses winning in local search right now are the ones that got this right. Ready to be one of them? Call (843) 999-2410.

The Full-Channel Advantage

Very few agencies in this market run all of these channels under one roof. Most specialize in digital and outsource or ignore broadcast. Top of Google manages SEO, Google Ads, Facebook Ads, CTV, radio, and SMS as an integrated strategy — because that is how markets get dominated, not one channel at a time.

The Grand Strand market is winnable. Your competitors have not figured that out yet. Call (843) 999-2410 or visit topofgoogle.com — let’s move before they do.